Water Cooler at Pegasus Park

A full Human-Centered Design consulting project that utilized in-depth context building, custom design research, ideation, prototyping, and storytelling to help establish an environment of collaboration in a new social sector real estate development in Dallas, Texas called the Water Cooler at Pegasus Park.

Client: Water Cooler at Pegasus Park

January 2023 - May 2023

01 PROJECT OVERVIEW

Design Challenge: How might we establish an environment of collaboration for Water Cooler tenants at Pegasus Park?

The Water Cooler at Pegasus Park is a community of nonprofit and social impact tenants who office at Pegasus Park, a newly developed innovation park near Downtown Dallas. Established in 2020, the Water Cooler aims to bring together nonprofits in a world-class work environment to improve productivity, foster community, and drive collaboration to build a more impactful Dallas social sector.

Already, the Water Cooler at Pegasus Park is one of the largest social sector real estate centers in the country with more than 30 tenant organizations working across various cause areas. Members receive subsidized rent offering(s), access to philanthropic funds for furniture and infrastructure, and free or low-cost amenities and services designed to accelerate their respective missions.

Over the course of a few months, our design team partnered with Lyda Hill Philanthropies and The Dallas Foundation to explore how we might establish an environment of collaboration at the Water Cooler. Additionally, our design team used the lens of services to focus our design challenge.

02 DESIGN RESEARCH METHODS

Through our context building and research, our design team set out to answer four guiding questions:

  1. How are tenants and staff accessing and utilizing existing services?

  2. How are tenants and staff using current services to collaborate?

  3. What shared services might interest tenants and staff?

  4. What is Water Cooler management’s role in delivering services?

  • The Water Cooler at Pegasus Park is a newly designed and developed work environment. Through observation, our design team aimed to understand the office design, space use, and the overall experience for Water Cooler community members.

    Over multiple days, we spent more than 10 hours touring individual offices of United to Learn, The Dallas Foundation, Uplift Education, and Social Venture Partners, and working from the space. We learned that within the five floors of the Water Cooler, there are three types of office styles for tenants: open co-working space, private office suites, and entire floor offices. We also learned that each organization is managing the hybrid work environment independently.

    We understood that whatever we designed would need to support various organizations and their work styles.

  • As we built context around this context, our team focused on two types of experts: social sector real estate projects in other markets and existing Water Cooler partners who were already providing specific services to tenant organizations.

    Specifically, we interviewed the Nonprofit Centers Network, a membership-based association of nonprofit centers around the United States, and Second Day, a non-profit who specializes in recruiting interns to the social sector and has an existing partnership with the Water Cooler.

    Through these interviews, we worked to understand 1) best practices around establishing connections and fostering collaboration within nonprofit centers and 2) how talent development and human capital play a key role in building trust and collaboration.

  • The Water Cooler houses more than 25 different nonprofit organizations that operate at various scales and each have a different definition of collaboration. We wanted to understand how Executive Directors and leaders within these organizations intentionally invested organizational resources (time, people, funding) in collaborative work.

  • Our design team also wanted to understand a broad range of current experiences and future desires for Water Cooler community members outside of organizational leadership. To do this, we sent a community survey that asked questions related to 1) the current experience accessing amenities and services, 2) what prevents people from collaborating across organizations, and 3) what services or tools would help you collaborate in the future?

    Overall, we had 41 individual responses representing 15 different organizations. 51% or participants said they currently collaborate in some capacity in their role. Generally, staff said they found it difficult to connect with other Water Cooler community members and lacked an understanding of the mission of peer organizations. Also, there was an overwhelming response that a digital community would help them connect with others.

Design Research Key Learnings

A Desire for Clear Structures


Q: How would you describe your experience in accessing current amenities and services and connecting with fellow Water Cooler staff non-profits?

I am able to easily build relationships with other Water Cooler employees.

40%

Disagree or Strongly Agree

Who is here? What do they do?

I understand the mission of other Water Cooler non-profits.

I am able to easily access the amenities and services provided by the Water Cooler.

68%

Agree or Strongly Agree

An Interest in New Connections

43%

Disagree or Strongly Agree

  • "I'm not sure who to contact, what their roles are, what their work entails to identify opportunities to collaborate."

    Community Survey Response

  • "It's an amazing space, but since we have our own office area, we do tend to stay in our silo."

    Community Survey Response

  • "I think it will be important to consider implementing things that will make it easy for us to communicate and see potential for collaboration."

    Community Survey Response

Water Cooler Observation

03 PROTOTYPE

As we focused on designing our Water Cooler Community LinkedIn Group prototype, we were working to answer three primary questions:

  1. Will people join?

  2. Will it serve a baseline need to share information?

  3. Will people use it to create new connections in person without nudges or facilitation?

Phase One: Digital

Our design prototype consisted of two phases: digital and in-person. We launched the LinkedIn group by promoting across multiple communication channels throughout the Water Cooler. In the first 24 hours, 61 community members signed up. We designed and tested content that aligned with what we heard in our initial community survey. Eventually, community members even posted their own organic content about upcoming organizational events.

61

signups within 24 hours

115+

Water Cooler community members

25%

community member participation

28

organizations represented

We intentionally used LinkedIn as our prototype platform because our audience was professional facing. We also were keenly interested in seeing who would join the group. We know that senior leaders and managers are uniquely drive collaboration within their organization and across the Water Cooler and were excited to see these individuals engaging with our prototype.

Community Member Job Titles:

Director

Manager

CEO / Executive Director

Senior Director

Phase Two: In-Person

After we had successfully launched the LinkedIn group and started to see some participation, we were curious whether this new digital experience could be leveraged to inspire in-person connections and relationship building. So, we added to our prototype by hosting an in-person Water Cooler Community Meet Up.

We promoted the Water Cooler Community Meet Up exclusively through the LinkedIn Group and hosted it on campus at the Compound on a Tuesday morning at 9:00am.

While we had no attendees, we realized there were still learnings to carry forward:

  1. Day of week and time of day are critical to driving high attendance

  2. The Water Cooler needs to establish norms around programming expectations to increase participation over time

Post-Prototype Survey & Findings

We distributed a post-prototype survey to capture more data about the holistic participant experience, including specific actions we could not directly gather from the public LinkedIn group.

30%

of respondents added new LinkedIn connections

Q: What LinkedIn features would be helpful in continuing to establish an environment of collaboration at the Water Cooler?

Member List

Group Feed

Member Messaging

A Dedicated Digital Community

Water Cooler Community LinkedIn Group

04 CLIENT DELIVERABLES

After executing the Water Cooler Community LinkedIn Group prototype, our design team laid out guiding design principles and actionable design recommendations for the client to consider and implement.

Invest in a Digital Community

Investing in a digital community would provide Water Cooler organizations and community members with increased access to needed information to build new relationships together.

Leverage Digital to Complement In-Person

Leveraging digital to complement in-person programs and spaces would add to a holistic experience and set clear structures for community participation.

Project Team: Martha Fernandez, Kenedy Kundysek, Chloe Lee

Provide a Consistency of Hospitality

Providing a consistency of hospitality over time will deepen trust between management and community members and increase adoption of services.

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